TOW #15 - Maybelline Ad

Although some makeup trends can be a bit too out there for some people, concealer is a good choice for anyone. Concealer is only used for covering up small imperfections, but there are various types available on the market. This visual text is an ad from the very popular company Maybelline, made to convince older women to use this specific concealer. It’s trying to convince that this concealer is a very good choice as it has many good effects. This ad shows crows feet and fine lines, which are typically more found on older women, so this concealer is not meant for younger girls. To convince women to use this product it used many devices that would be used in a typical advertisement. Next to the actual picture of the product is logical reason for using it. It states how many years of research has been put into this product and how many patents it has. This makes the audience believe this product is fancy and has the potential to really do as it claims. If many years of research had been put into the production of this product, it must be something special. The advertisement also used contrast between using the product and an average face. The women in the ad has portions of her face using the concealer and spaces without it and there is a notable difference. This shows the concealer working and having a very desirable effect. This will make the audience want to look like that and believe the way to do it is buy this concealer. I believe this ad achieved it’s purpose. Although the woman's face is clearly photoshopped and perfect, I trust Maybelline as a company and they used convincing tactics to make me want this product. This is the type of product I would recommend to my mom.